Sommelier Wine Awards email template design + build

Project

Sommelier Wine Awards (SWA) is Britain’s only on-trade wine competition it is the first point of reference for the UK's on-trade wine buyers as well as the key competition for wines trying to increase their presence in hotels, pubs, bars and restaurants across the world. SWA produces their 'Gold List' once a year so SWA needed a method to keep their readers engaged with the brand and fill the gap between publications. Therefore SWA needed a modern, simple, clean mobile responsive HTML marketing email which would also reflect the brand.

Involvement

UX
Design
Front-end build

Client

Sommelier Wine Awards

Date

2015

Credits

Amy Seabrook — Marketing Manager

Mobile responsive

Analysis of SWA's subscribed demographic demonstrated a need for a mobile responsive email template.

Email template

Various content requirements and content highlighting were required so a modular template was created. Giving the opportunity to increase or reduce the content blocks as needed.