Rebranding, Redesigning, Responsive │ Squaremeal.co.uk

Project

Squaremeal (SM) is London and the UK's guide to the best restaurants, bars and venues. It is a vast site filled with news and 1000s of restaurant, venue and event pages. The aim of the project was to take the existing Squaremeal.co.uk website, introduce a new modern rebrand, refreshing several pages and do a major clean-up operation of the site.

Process

The project kick-off consisted of thorough analysis of existing user behaviours using a combination of heat-maps, Google Analytics (GA) and focus groups + a wider look at the audience.

A rebrand was also taking place at the same time as the site analysis. The old serif SM logo + brand colours seemed somewhat antiquated especially when gathered stats showed the demographics were becoming increasingly younger.

When company goals + UI were understood wireframes and prototypes were created to set out all the desirable elements and go through a process of elimination.